Analytics & IoT

RETAIL ANALYTICS AND IOT SOLUTIONS: AMPLIFY THE EXPERIENCE!

Through advanced In Store Analytics systems, we increase the efficiency of sales processes and dynamically adapt multimedia content to the target detected in the store. We integrate and synchronize IoT solutions to offer an even more immersive and engaging Customer Experience.

Analytics e IoT

The current desire of every retailer? Measurability of the Experience in the Store, in order to improve both sales processes and communication to the public. This is why Tailoradio has chosen not to stop at data collection alone: our Retail Solutions are designed to offer opportunities to improve sales processes, learn customer behavior and optimize In Store communication.
 

Our Retail Analytics Solutions
People Counting, Heatmap, Queue Management, Face Recognition: our solutions include a series of modular instruments capable of guaranteeing high data accuracy (98%). An "open" and integrable technology with a vision that focuses on the value of "Actionable Data" in order to optimize traffic, store staff and marketing strategies, improving the In Store Conversion Rate.


Our IoT Solutions
The integration of IoT Systems allows total control of all the technological tools in the store  (In Store Radio, Digital Signage, Lighting, Fragrances, Personal Devices) brought to maximum effectiveness thanks to a single "direction" within the store. Each instrument is designed to be manageable and integrated with third-party services, for a connected and performing system. The result is the creation of immersive scenarios for a Retail Experience that projects store visitors into a dimension mixing entertainment, information and promotional messages, giving life to a dynamic reality with a strong emotional impact.

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Measurement

People Counting, Queue Management, Heatmap and Face Recognition to support decision-making and sales processes, and to maximize the performance of In Store communication.

Engagement

Knowing to Engage: we create immersive scenarios for a Retail Experience that brings store visitors into a dimension that mixes entertainment, information and promotional messages, giving life to a dynamic reality with a strong emotional impact.

Integration

Solutions for in stores communication and measurement, brought to maximum effectiveness, thanks to a single "In Store Director". Each tool is designed to be integrated with third-party services, for a connected and performing system.